I tend to prefer those in dresses as it leaves a bit more to the imagination. I've recently seen a girl at Esquire's a few times. One time I saw her she wore a figure hugging halter neck dress that should a nice amount of cleavage. The next time she was wearing lingerie and she didn't seem as attractive.
I've also preferred Esquire to Body Heat for quite a while as the girls at Body Heat tended to show to much in the intro.
However, just like with presents, what's inside isn't always what you thought it would be before you unwrapped it.