juddy928 has hit almost all of my HE criteria. My only other suggestions, and like many things these can vary among men so best to gauge how each individual responds, are that:
9) having my nipples licked invariably elicits a rise from me during the sensual phase of the massage and can give a welcome boost during completion;
10) fingertips lightly and slowly tracing up and down my body when transitioning from the massage to the sensual phase can be extremely sensual, a terrific tease and for me is absolute bliss (though some may find it too ticklish) -- only a few MLs seem to do this really well and for long enough;
11) so-called dirty talk, combined with good eye contact and sexy (but not phoney) smiles/expressions, can really heighten the eroticism during the sensual phase.
In the end, the best MLs are those who enjoy giving a thorough, well-choreographed service rather than the ones dishing out a half-arsed body rub (which can get real old real fast), and it takes practice to become skilled in this art. My regulars also build in a bit more intimacy (light kissing, caressing, nuzzling) in our sessions which just adds to the positive vibe. One even likes me, while standing up, to finish on her boobs as she implores me to cum for her while staring up at me with her pleading eyes, a request that is impossible to decline... which reminds me, must give her a call soon... So a good HE can take different forms and doesn't have to be a clinical extraction process.
Also, to me at least, what is normally meant by a happy ending only involves hand relief (BJ and certainly FS are extras rather than typical), but that does not mean it should be treated as a lesser form of orgasm. I often have the most pleasurable experiences in the hands of an expert masseuse.
