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Removing Labels-Coca-Cola Campaign

A

AndyRew

Removing Labels

It’s no secret that human beings base much of our judgements on looks. How a person looks is usually the first thing we notice about them, but what happens if you meet someone without seeing them? That’s what Coca-Cola wanted to try when it placed 6 strangers in a dark room and had them meet for the first time in total darkness.

According to the Huffington Post, factors that mostly influence a first are clothing style and posture. By having people meet in a completely dark room, there was no way for anyone to make a judgement based on how anyone else looks. When the lights come on, it’s not what anybody expected.



It only takes 7 sec's and you could turn and destroy a life, by your judgment. We are all equal under this blue sky, we just look different from one another.....
 

Mrs Langtrees

Owner & Creator
Foundation Member
Points
959
Fantastic, you have very good taste Andy. thank you, all should take a moment to watch this video, its the basic principle of this forum.
 
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