School holiday/quiet period........there is always an excuse. I have been in the industry for 5 years long interruption and I have to say that the industry has slowed down in general bit by bit. Our industry is one of the first industries (followed by other service industries like hospitality and the retail) that feels the pinch when economy slows down. Just during the last months I had several clients (especially mining industry but not only) telling me that they got made redundant, have to work part time or don't know what will happen if the project they are working on at the moment is finished. I guess it is not rocket science to work out that in an insecure economical environment people decide to spend less on luxury.
However, people do decide to treat themselves and that is where advertising comes in and most importantly customer service........a friendly environment, a smile, a warm welcome, a chat, a game of pool before the action in the room.
The more competitive an industry is the more we have to focus on customer service........making LT for example the place to go to for that treat.
I know that the pricing argument has been around since the last increase.......let me think........three years or so ago and it is tiring. I am with Peta........let's focus on other ways to make LT attractive to clients other than the dollars.