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Security guards hired to protect chocolate milk in New Zealand
https://au.lifestyle.yahoo.com/food...red-to-protect-chocolate-milk-in-new-zealand/
A chocolate milk craze has hit New Zealand, with hour-long lines, ‘milk scalping’, and security guards required to guard the precious product. Security guards have been hired to watch over stocks of Lewis Road Creamery Fresh Chocolate Milk as New Zealand customers queue for hours for the popular drink. Since the milk went on sale just three weeks ago, demand has been so high that customers are lining up for hours for fresh deliveries, and purchase limits have been enforced at supermarkets. Auckland's New World Victoria Park supermarket owner, Jason Witehira, told Stuff.co.nz that his chocolate milk stock had sold out every day since the launch. Eager crowds are queuing daily to buy the beverage, and the weekends are especially busy, he said.
Though the supermarket receives around 500 bottles of the chocolate milk each morning, the supply often runs out within 90 minutes, Witehira said. "The interest in it has surprised me immensely. We've had some pretty good product launches in the past but this pretty much takes the cake." The supermarket has now enforced a purchase limit of two bottles per customer, after one devotee bought nearly all the bottles on display. "That's his right to do that, but we have to be fair to everybody," Witehira said. People are so keen to get their hands on the liquid gold that a ‘milk scalping’ black market has sprung up on New Zealand online marketplace Trademe.co, with bidding typically ranging from $1-$25. Lewis Road Creamery have responded to the mania on their Facebook page, saying they are ‘literally overwhelmed by the response’ but are ‘working around the clock to produce as much Chocolate Milk as we can.’ Lewis Road Creamery founder Peter Cullinane told Stuff that the company was exploring options to ramp up production without compromising quality.
Lucky for us we still have Farmers Union Iced Coffee. First launched in 1977 when "Farmers Union" was a co-operative of South Australian dairy farmers, the brand has achieved iconic status in South Australia and is now also available in all other Australian states and territories. The drink is made with coffee, glucose, and homogenised reduced fat milk and milk solids. In the past Farmers Union Iced Coffee's labelling also made mention of "iced confection" as an ingredient. The flavour of the product changed considerably when this ingredient was removed. The product is available predominantly in 600 mL and smaller 375 mL cardboard cartons. It is also sold in 1 litre cardboard cartons, 2 and 3 litre plastic bottles and 750 mL plastic bottles also known as Stubbies.
In 2003, Australians consumed in excess of 22,000,000 litres of Farmers Union Iced coffee, making it Australia's bestselling flavoured milk drink/milk shake at that time. The drink's popularity has more recently been reflected by some McDonald's, KFC and Hungry Jack's restaurants selling it as a part of their menus across the country. In 2008, Farmers Union Iced Coffee outsold Coca-Cola in South Australia at a rate of almost 3:1, with South Australians consuming 36 million litres, making it the only place in the world where a milk drink outsells a cola product, and one of the few places where Coca-Cola is not the most popular locally consumed bottled beverage, a success shared only by Inca Kola in Peru and Irn-Bru in Scotland and various drinks in nearly every Asian country.
https://au.lifestyle.yahoo.com/food...red-to-protect-chocolate-milk-in-new-zealand/
A chocolate milk craze has hit New Zealand, with hour-long lines, ‘milk scalping’, and security guards required to guard the precious product. Security guards have been hired to watch over stocks of Lewis Road Creamery Fresh Chocolate Milk as New Zealand customers queue for hours for the popular drink. Since the milk went on sale just three weeks ago, demand has been so high that customers are lining up for hours for fresh deliveries, and purchase limits have been enforced at supermarkets. Auckland's New World Victoria Park supermarket owner, Jason Witehira, told Stuff.co.nz that his chocolate milk stock had sold out every day since the launch. Eager crowds are queuing daily to buy the beverage, and the weekends are especially busy, he said.
Though the supermarket receives around 500 bottles of the chocolate milk each morning, the supply often runs out within 90 minutes, Witehira said. "The interest in it has surprised me immensely. We've had some pretty good product launches in the past but this pretty much takes the cake." The supermarket has now enforced a purchase limit of two bottles per customer, after one devotee bought nearly all the bottles on display. "That's his right to do that, but we have to be fair to everybody," Witehira said. People are so keen to get their hands on the liquid gold that a ‘milk scalping’ black market has sprung up on New Zealand online marketplace Trademe.co, with bidding typically ranging from $1-$25. Lewis Road Creamery have responded to the mania on their Facebook page, saying they are ‘literally overwhelmed by the response’ but are ‘working around the clock to produce as much Chocolate Milk as we can.’ Lewis Road Creamery founder Peter Cullinane told Stuff that the company was exploring options to ramp up production without compromising quality.
Lucky for us we still have Farmers Union Iced Coffee. First launched in 1977 when "Farmers Union" was a co-operative of South Australian dairy farmers, the brand has achieved iconic status in South Australia and is now also available in all other Australian states and territories. The drink is made with coffee, glucose, and homogenised reduced fat milk and milk solids. In the past Farmers Union Iced Coffee's labelling also made mention of "iced confection" as an ingredient. The flavour of the product changed considerably when this ingredient was removed. The product is available predominantly in 600 mL and smaller 375 mL cardboard cartons. It is also sold in 1 litre cardboard cartons, 2 and 3 litre plastic bottles and 750 mL plastic bottles also known as Stubbies.
In 2003, Australians consumed in excess of 22,000,000 litres of Farmers Union Iced coffee, making it Australia's bestselling flavoured milk drink/milk shake at that time. The drink's popularity has more recently been reflected by some McDonald's, KFC and Hungry Jack's restaurants selling it as a part of their menus across the country. In 2008, Farmers Union Iced Coffee outsold Coca-Cola in South Australia at a rate of almost 3:1, with South Australians consuming 36 million litres, making it the only place in the world where a milk drink outsells a cola product, and one of the few places where Coca-Cola is not the most popular locally consumed bottled beverage, a success shared only by Inca Kola in Peru and Irn-Bru in Scotland and various drinks in nearly every Asian country.
