I have plenty to comment. Of course. But for the sake to remain myself with my own thoughts without getting bombarded over @ youtube; I'd rather not.
I'll summarise it as this and I've said this more often than necessary - under so many hands of those who are lazy, social media is inevitably anti social. Each and every day - we are discounting and shortcutting the physical meaning of communication. Sad, but our substantial worth to someone else's is measured by how affluent we are in technological context of status levels and numbers.
Speaking as someone working in the creative industry (with conscience) - I am not surprised of the damage already done by this new corporatocracy we known today as social media.
Rather, I am relieved that this vid proves it more than what it's worth not for today, but for generations to come.
I am glad that I've re-started my social media from scratch far, far away from trying to "look" for a friend. Or status seeking by numbers. I promote only what I believe my creativity can create through my own branding and concept projects.
I'm afraid we're heading towards a muted form of social language. And I believe it will only get worse. Thx for sharing that vid yoda.