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Logo has ever been the centre point of branding and it has a mixture of creative concept, visualization and design skill. Designers always try to focus a business or a company identity through its logo.
They use fonts or colors or tiny manipulation of text materials to execute their concept. It looks good that a small logo can represent a giant business in a playful and easy way. But, it is not so easy in reality. Mastaring all aspects of logo design requires time.
Some important points a designer should bear in mind:
(i) Receive all the information from your client with possible competitors in the market. By doing that you can have a visualization what your client is expecting from you. Now, start research on your part – who are the competitors, which logos or brands are top in the market, which logos are visually appealing, which logos are logically correct etc.
Spend some time for researching on various brands and try to visualize some concepts which are logically compatible to your client’s business. It may be a little difficult at the starting, but with practice, you will be able to grip the technique gradually.
Designers should always bear in their mind that top brands of the world are established by visualizing their concept differently. So, inspiration is good, but a logo is always acceptable with its uniqueness.
(ii) Behind creating every brand there is a consolidate planning which follow through till the end of the branding process. There are some points to be kept in mind –
‘necessity of the brand’, ‘purpose of the brand’, ‘working of the brand’, ‘realizing the point which differentiate with others’, ‘focus of the brand’ and ‘brand identity’.
See original post at:
www.bigumbrella.co.in
They use fonts or colors or tiny manipulation of text materials to execute their concept. It looks good that a small logo can represent a giant business in a playful and easy way. But, it is not so easy in reality. Mastaring all aspects of logo design requires time.
Some important points a designer should bear in mind:
(i) Receive all the information from your client with possible competitors in the market. By doing that you can have a visualization what your client is expecting from you. Now, start research on your part – who are the competitors, which logos or brands are top in the market, which logos are visually appealing, which logos are logically correct etc.
Spend some time for researching on various brands and try to visualize some concepts which are logically compatible to your client’s business. It may be a little difficult at the starting, but with practice, you will be able to grip the technique gradually.
Designers should always bear in their mind that top brands of the world are established by visualizing their concept differently. So, inspiration is good, but a logo is always acceptable with its uniqueness.
(ii) Behind creating every brand there is a consolidate planning which follow through till the end of the branding process. There are some points to be kept in mind –
‘necessity of the brand’, ‘purpose of the brand’, ‘working of the brand’, ‘realizing the point which differentiate with others’, ‘focus of the brand’ and ‘brand identity’.
See original post at:
7 useful tips for Logo Design
Logo has ever been the centre point of branding and it has a mixture of creative concept, visualization and design skill.
www.bigumbrella.co.in
